With over 18 years of experience in the media, marketing and advertising industries across some of Australia’s leading publishers and media agencies. Most recently sitting on News Corp’s digital leadership team and working with Australia’s biggest clients like Qantas, Telstra, Harvey Norman, Woolworths, Coles, Telstra and CBA, to name a few.
I’m a specialist in business and commercial strategy, data, automation, and marketing strategy. I bring a holistic approach to all my clients’ marketing solutions, with a focus on driving outcomes that align with their real business objectives.
Areas of Expertise
Business & Commercial Strategy
Digital Marketing Strategy & Implementation
Data & Automation
Digital Media & Marketing
Recent Projects
End-to-end digital transformation for a bank
Digital strategy and implementation for a FMCG client
Digital marketing overhaul and support for a healthcare client
On-site conversion rate optimisation for a super fund client
I don’t have one — by which I mean, I am concerned with the success of the project and the team, not with the use of a particular workflow to get there. I work with stakeholders to design a process that makes sense for the organization and supports its goals and constantly check in to see how it’s performing.
Project Management Philosophy